The Writer And His Audience

One of the lessons you learn early as a writer is the fact that your writing will not resonate with every reader who comes across your work. Not everyone will be thrilled at the thought you express or be impressed with the creativity that flows out of your pen. And this is not because there is something wrong with your work or that you are somehow inferior as a writer. No, that is as far from the truth as you can get.

No matter how famous and well renowned an author or writer is, not everyone will gravitate towards his/her literary piece. Back in school, for instance, while people oohed and aahed over the romantic scribblings of Danielle Steele, there were those who declared her work tedious and overhyped. In the same vein, while some course mates and fellow readers thrilled to the suspense of John Grisham, others opted for a lighter-hearted and fun read. Despite the reputation ChimamandaAdichie has crafted on the African and international literary scene, her work is not accepted by all and sundry.

The truth is that like everything else in life, every work of art and piece of writing has a purpose for which it is intended and a specific audience to which it is addressed. This is one of the beauties of diversity, and it’s a fact that no matter the amount of written works that flood the literary space, there is always a reader available to read it. Even when several books on similar subject matter have been written, the tone with which one writer puts forth the information may appeal to one reader over that of another writer.

Therefore, rather than bemoan the fact that the people you desire to impress and impact do not gravitate towards your writing, it is important instead to identify who your target audience is as a writer and deploy your gifts to their benefit.

How, then, do you do this? Well, here are a few ideas to get you started:

  1. Identify your core message and writing genre: Your core message simply refers to the central theme of your work and the overall aim and purpose of your writing. This could be business, spiritual, romance, suspense, motivation, among others. As a writer, first identify the message you wish to pass across and get to work on writing it.
  1. Identify your specific reader: Once you have identified your core message, the next step is to seek out the category of persons who need the specific piece of written work you wish to produce. A book on breastfeeding, for instance, would be mainly targeted at pregnant and nursing mothers as they are the ones more in need of the information than their unmarried counterparts. Therefore, look for people in the particular demography, whether of age, occupation, career, etc., that you wish to write to.
  1. Map out where your audience is likely to hang out: Whether it is online or in a physical space, knowing the places your target audience is likely to hang out makes it easier to connect with them and get your work in their faces. With the world gone largely digital, there is no doubt that most of your readers can be found online. While searching for them on the online sphere, however, ensure you identify the spots they are likely to be found. For example, it is not enough that you know your readers inhabit Facebook, Instagram or Twitter; it is also advised to map out the likely groups and networks formed on these spaces as these intimate places are where people of like minds and passions are sure to converge.
  1. Discover the influencers in that space: Now, when you identify the groups and hangouts your likely audience is sure to frequent, the next step is to identify the influencers in that space. Take note of the persons to whom others go to for advice and who have more engagements and impact. Study what books and topics are greatly debated and issues of concern relating to your subject matter that is being discussed. As you gain insight on this, it becomes easier to steer your writings in the direction that appeals to your target audience.
  1. Build and leverage on relationships with these influencers: Finally, having identified the influencers in the places where your target audience converge, build a relationship with them and then leverage on this relationship to promote your writing and gain influence. This can be done through mentoring and partnerships.

So, there! You have it. Now that you’ve got these few tips, do not worry anymore about those who do not gravitate towards you as a writer; instead, take time seeking those who need your message.

You were not sent to everyone after all.

Are there more ways you believe can be used to find your target reader audience?Do let us know in the comments section.

How To Turn Your Idea Into A Book

Have you ever had some bright idea burn in your head it fills you with so much excitement and relish as you think about it? But that is just as far as it goes because, to you, it is just an idea. Downplaying the power of such an idea or concept, you hardly do anything about it.

It doesn’t always have to be this way as that idea could be your opportunity to inspire the world.

Like you may already know, writing is a lot of work. But guess what? Getting the world to read your thoughts through a book sounds like a miracle, and it’s a feeling you’ll love.

Here are some validated tips for turning your idea into an epic book the world wants to read.

Have a writing goal and set a deadline

It isn’t enough to decide that you want to write a book. First of all, you must have a clear cut goal on what you hope to achieve with your idea or story. Consider writing as a project, and every project has a timeline. Don’t they? If you’re serious about getting this task done, you must set a deadline for it. This will serve as your compass. It will help you understand where you are going and the results you will likely get.

Plan your book

You must have heard it several times that failing to plan is planning to fail. Just as with everything else in life, writing a good book, not just any book, requires planning. It’s a fact that you can’t shy away from. You need to map out strategies for completing the project within the stipulated timeline. Chances are if you do not analyze your book critically, you may end up drifting from your original goal or at worst, get bored in the process — the common reason for procrastination among writers.

Get started

There is no better way to put it than this: the only way to start is to start. Pick up a pen, grab a sheet and start writing. It doesn’t have to be perfect. You’ll see the mistakes along the way and learn as you make progress. Keep writing until you’re done and don’t ever stop until then.

Maintain focus

Writer’s block is a major challenge for creative folks like you. So don’t be discouraged about it. But you must do your best to shut out distractions when working on a book. For starters, you must understand your peculiarities. You must know the conditions that make writing easy for you and the environment that helps you to function best. Anything that comes short of that will definitely affect your long-term focus on your writing project.

Share your work and celebrate your small wins

Writing is not an easy thing to do. So, you must find time to celebrate yourself for every milestone reached. Let your friends see your work and comment on what you’ve done. The more positive feedback you get, the more encouraged you become. And writing will become a whole lot of fun for you.

Find support

Sometimes, writing is not a journey you can work alone. You may need the contributions of other people, who may be more experienced than you, especially if you want to publish your work.

At Sabi Writers, we help you realize your dreams by traversing your entire writing journey with you, never leaving your side throughout the whole process. We understand the intricacies and technicalities of getting a writing project done. We are best-in-class at what we do and leverage our state-of-the-art facility and staff competence to create a unique writing experience for people like you.

Do beyond dreaming it. Live it!