The Dos and Don’ts of Proofreading

Proofreading is the process of reviewing any written document for grammatical, spelling, punctuation, and formatting errors.

Proofreading aims to ensure that the text is accurate, clear, readable and free of any mistakes and inconsistencies. It is typically done after the initial drafting and editing phase of your writing.

Effective proofreading requires a keen eye for detail and a thorough understanding of language conventions. Many writers and businesses rely on proofreaders to ensure that their documents –articles, reports, essays, or other written materials – are polished and error-free before publishing or sharing them.

It’s important to note that proofreading is distinct from other stages of the writing process, such as editing. While editing may involve broader changes to improve clarity, structure, or overall content, proofreading is primarily focused on the fine details of language accuracy.

It is a very important step in your creative process that determines the quality of your work. It also improves your chance of having a positive engagement than when your work looks unprofessionally done.

Whether you are working on a blog post, article, or any written material, the dos and don’ts of proofreading should be strictly adhered to, as it can significantly impact the overall impression your content has on others.

The Dos of Proofreading

The following are actions to help you master the art of proofreading and producing quality, error-free, engaging content:

  • Take a Break

After writing, it is only normal for you to feel tired and worn out. At this point, your brain needs rest, and you should give it just that.

After completing your writing, step away for a while before proofreading. Taking a break helps you reassess the content and identify any errors and inconsistencies, no matter how little they are.

  • Read Aloud

Yes, reading aloud greatly helps in your proofreading process. Reading your content aloud allows you to identify awkward phrasing, grammatical errors, and missing words.

Hearing the words holds a different impact from mind reading. It allows you to engage a different sensory modality and catch mistakes that might go unnoticed when reading silently.

This process has proven to be highly helpful.

  • Use Proofreading Tools

Proofreading tools are software or online services designed to help individuals and professionals identify and correct errors in written content.

Here are some common features found in proofreading tools:

  • Spelling and grammar check
  • Punctuation check
  • Style and writing suggestions
  • Plagiarism detection

Leverage technology to your advantage. Tools like Grammarly, ProWritingAid, and spell checkers can catch common errors.

  • Proofread in Stages

Divide your proofreading process into multiple stages. Start by focusing on spelling and grammar, then move on to sentence structure, flow, and overall coherence.

This systematic approach helps you catch errors more easily and effectively. When you proofread your work as a whole, you are more likely to feel overwhelmed by the bulkiness of the work, thereby missing some errors.

However, breaking it in parts helps ease the anxious feeling and sets you on the right track.

  • Review Formatting and Layout

Ensure that your content follows a consistent formatting style. Check headings, subheadings, font styles and spacing to maintain a professional and polished appearance.

Consistent formatting contributes to a positive reader experience.

The Don’ts of Proofreading 

The following are some actions to avoid when proofreading that can ultimately ruin the quality of your content:

  • Ignoring the Big Picture

While focusing on individual sentences and words is important, don’t forget to consider your content’s overall structure and flow. Addressing the big picture ensures that your message is coherent and well-organised.

  • Relying Solely on Spell Checkers

While spell checkers are valuable tools, relying solely on them can be detrimental as they may not catch contextual errors or improper word use. Always perform a manual review to ensure your content is error-free and conveys your intended meaning accurately.

Don’t rely solely on these tools. Human proofreading is essential for thorough review.


Proofreading is a tedious process that most writers prefer to avoid altogether. However, it is a vital writing process that gives your content a polished look.

Mastering the dos and don’ts of proofreading is essential for producing high-quality, error-free content. By utilising technology and maintaining a keen eye for detail, you can ensure that your writing not only captures the reader’s attention but also reflects your professionalism and dedication to excellence.

Make proofreading an integral part of your content creation process, and watch your writing shine.

Are you a busy professional, entrepreneur, or an individual wanting to own your book but do not have the time to actualise this desire? Send us an email at, and we will make your writing dream come true.

The Role of Keywords in Modern SEO

SEO stands for Search Engine Optimisation. It refers to the practice of optimising a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The ultimate goal of SEO is to increase organic (unpaid) traffic to a website by making it more appealing to search engines.

SEO involves various techniques and strategies to enhance a website’s relevance and authority in the eyes of search engines like Google, Bing, Yahoo, etc. It is crucial for businesses and individuals looking to increase their online presence and attract organic traffic.

Modern SEO is the ongoing evolution or updates added to the SEO process for increased visibility. It continues to evolve, and several prominent trends and practices. Remember that there are always continuous changes and updates, so it’s a good idea to check for the latest updates.

Some key aspects of modern SEO include:

  • User Experience (UX): Search engines increasingly prioritise websites that offer a positive user experience. This includes fast page loading times, mobile responsiveness, easy navigation, and high-quality content.
  • Quality Content: Content remains a crucial factor in SEO. High-quality, relevant, and engaging content is more likely to attract links and social shares and rank well in search results.
  • Keyword Intent: Instead of focusing solely on keywords, modern SEO considers user intent. It is crucial to understand what users are searching for and provide content that aligns with their intent.
  • Mobile Optimisation: With the increasing use of mobile devices, search engines prioritise mobile-friendly websites. A responsive design that adapts to different screen sizes is essential.
  • Technical SEO: Technical aspects of SEO, such as website structure, crawlability, and indexability, play a significant role. Ensuring proper use of tags, optimising meta tags, and having a clean sitemap are essential.
  • Page Speed: Google and other search engines consider page speed a ranking factor. Faster-loading pages provide a better user experience and are favoured by search algorithms.
  • Backlinks: While the emphasis has shifted from quantity to quality, backlinks are still important for SEO. High-quality, relevant backlinks from authoritative websites can positively impact search rankings.
  • Local SEO: Optimising for local search is crucial for businesses targeting local markets. This includes creating and optimising Google Business profiles, obtaining positive local reviews, and ensuring accurate business information.
  • Voice Search Optimisation: With the rise of voice-activated devices, voice search optimisation has become important. This involves understanding how people phrase spoken queries and creating content that aligns with those patterns.
  • E-A-T (Expertise, Authoritativeness, Trustworthiness): Google emphasises the importance of E-A-T in evaluating the quality of content. Demonstrating expertise, authority, and trustworthiness in your content can positively impact search rankings.

If you are struggling to gain website visibility, this blog is for you as it sheds light on the importance of keywords in modern SEO, delving into ways businesses can leverage them to enhance their online visibility and reach their target audience effectively.

Understanding Keywords in SEO

Keywords in SEO (Search Engine Optimisation) refer to specific words or phrases people use when searching for information on search engines. These keywords are crucial for website owners and digital marketers because they help optimise content to match what users are looking for.

Properly incorporating relevant keywords into your website’s content can improve its visibility in search engine results pages (SERPs) and drive more organic traffic.

There are different types of keywords in SEO. Some of them are:

  • Short-Tail Keywords: These are brief and general terms, usually one to three words long. They are, however, not directed to a niche audience. For example, ‘shoes’ or ‘digital marketing’.
  • Long-Tail Keywords: These are longer and more specific phrases, often containing three or more words aimed at a particular niche audience. Examples include ‘best-running shoes for beginners’ or ‘digital marketing strategies for small businesses’.
  • Branded Keywords: These include the brand name of a product, service, or company.
  • Non-branded Keywords: These are general keywords not associated with a specific brand.
  • Competitor Keywords: These are keywords related to your competitors. Analysing and incorporating these keywords into your strategy can help you compete for similar audiences.
  • Transactional Keywords: These keywords indicate that the searcher is ready to make a purchase or take a specific action.

Once you’ve identified your target keywords, you can strategically incorporate them into your website’s content, meta tags, headers, and other on-page elements. However, it’s essential to maintain a natural as search engines also consider your content’s overall quality and relevance.

Regularly updating and refining your keyword strategy based on performance analytics is crucial for ongoing SEO success.

Keyword Research Tools

When optimising a website for search engines, it’s important to conduct keyword research to identify the most relevant and valuable keywords for your business or content. This involves understanding your target audience, analysing competitor keywords, and using keyword research tools to discover high-performing keywords with reasonable competition.

Keyword research tools are software or online platforms designed to help users identify relevant keywords for their content, websites, or advertising campaigns. These tools are essential for search engine optimisation (SEO), content creation, and digital marketing.

Here are some popular keyword research tools:

  • Google Keyword Planner: This tool is part of Google Ads and is primarily designed for advertisers. It provides insights into keyword search volumes and competition and can help you find new keywords.
  • SEMrush: SEMrush is a comprehensive SEO tool that offers keyword research, competitive analysis, backlink tracking, and more. It helps users identify valuable keywords, analyse competitors, and track keyword rankings.
  • Ahrefs: Ahrefs is another powerful SEO tool with a robust keyword research feature. It provides data on search volume and keyword difficulty and offers insights into competitor keywords.
  • Moz Keyword Explorer: Moz is known for its SEO tools, and Keyword Explorer helps users discover new keywords, assess their difficulty, and prioritise them based on various metrics.
  • Ubersuggest: Ubersuggest, developed by Neil Patel, is a user-friendly tool that provides keyword ideas, content ideas, and insights into search volume, CPC (cost per click), and competition.
  • This tool generates keyword ideas by using Google Autocomplete. It provides suggestions based on the terms people are searching for.
  • Long Tail Pro: Long Tail Pro focuses on finding long-tail keywords, which are more specific and typically have lower competition. It’s especially useful for niche websites.
  • SpyFu: SpyFu is a competitive intelligence tool that allows users to see the keywords their competitors target in paid and organic searches.
  • Serpstat: Serpstat offers a suite of SEO tools, including a keyword research tool. It provides data on search volume, keyword difficulty, and related keywords.
  • KWFinder: KWFinder helps users find long-tail keywords with low SEO difficulty. It also provides insights into search volume, CPC, and PPC competition.


There you have it! We sincerely hope this has been helpful. As the SEO process continues to evolve, keywords will remain an integral factor in a successful online presence. By understanding and harnessing the knowledge of keywords and their essential benefits for business, you will remain visible to your target audience.

Sabi Writers can fulfil your SEO needs for your websites, blogs, and social media platforms. If you want to give your product more visibility or drive more organic traffic to your website, we’ve got you covered.

Begin your transformative journey today by sending an email to

The Power of Pathos in Persuasion

Pathos is one of the three modes of persuasion in rhetoric, alongside ethos and logos. It refers to the use of emotional appeal in order to persuade or convince an audience. When a speaker or writer uses pathos, they are trying to evoke an emotional response from the audience that will help support their argument or point of view.

It leverages on emotions to persuade your audience or listeners and has proven to be highly effective.

Pathos is one of Aristotle’s three modes of persuasion, alongside logos and ethos. The term pathos is from a Greek word that means ‘suffering’ or ‘experience’. By definition, it is a rhetorical device that leverages emotional connection to influence and persuade.

As logos appeals to our logic and reasoning, Pathos appeals to our emotions, which play a big role when making decisions.

While pathos and logos share a bit of similarity, the difference is that logos requires you to rely on acts and logic, but with pathos, you only need to aim for one thing: the heart.

You need to speak to the heart of your readers and stir their feelings. Consider the wise words of Maya Angelou: ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel’.

Here are some of the advantages of employing pathos in your writing:

  • Empathy

One of the key strengths of pathos is that it fosters a deep sense of empathy in your readers. When you present a situation to your readers in a way that awakens a deep sense of emotional response, you will have them eating out of the palms of your hands.

Your audience will connect with the message on a personal level, and your writing becomes relatable. This emotional chain can lead them to gain a deeper connection, prompting them to accept your perspective and views on a subject matter.

Emotions can make people do things that they naturally wouldn’t do. So, if you want your readers entrapped in your views, you need to whip out your magic wand and cast your pathos spell.

‘Your emotions are the slaves to your thoughts, and you are the slave to your emotions’. ― Elizabeth Gilbert

  • Creating a Memorable Experience

Pathos is so powerful that your message becomes hardly forgettable when effectively implemented. As humans, our default setting is to remember emotional experiences.

The deeper the emotions, the more vividly we remember them; whether it’s joy, sadness, anger, or fear, emotions create a long-lasting impression in our memory. Therefore, when writing, use pathos to draw out the right emotions in your readers so they remember how you made them feel.

‘They may forget what you said – but they will never forget how you made them feel’. – Carl W. Buehner

  • Motivating Action

Beyond merely understanding, pathos can also prompt your readers to take action. Actions differ; it could be to buy or reflect; whichever you are gunning for, pathos will deliver on a platter of gold.

Why do you think charities appeal to people’s emotions? They do that to encourage donations, which is an action. Even in politics, political leaders leverage pathos to mobilise voters to their cause.

When your readers are emotionally invested in your idea, they are more likely to take steps to support that cause or idea.

‘Change happens in the boiler room of our emotions – so find out how to light their fires’. – Jeff Dewar


In summary, pathos is simply a persuasive force that taps into the rich tapestry of human emotions. It doesn’t matter what sphere of writing you operate in; its presence can make the most powerful impact on your communication.

In Sabi Writers, we derive the utmost passion in making your writing dreams a reality. Take a step today to make it more than just a dream; contact to make all the difference you desire.

How Regular Blogging Can Benefit Your Business

Today’s digital world can be good or bad for businesses, especially for creatives, particularly writing.

It is good for businesses because it provides a platform to connect with your audience effectively, but it is bad when your business gets lost in the ever-growing crowd.

An example of such a platform is blogs. Blogging is an essential tool to utilise in this competitive battle for attention. It connects businesses with their audience and generates traffic.

In this digital age where technology is at our fingertips, a well-maintained blog can be the game-changer you need to expand your business and build meaningful relationships with your clients.

This article will identify some benefits of blogging, which are:

  • Strong Online Presence

A blog is the cornerstone of your online presence. It is a platform to share valuable content and engage with your target audience. This can be super helpful in establishing a strong and credible online presence amongst your audience.

When you write on your blog, it places you before your audience as someone with expertise in their field, and people are more likely to listen to you when they know that you have something valuable to offer.

Blogging regularly with relevant, high-quality content keeps your website updated and signals to search engines that your site is active and authoritative. This can increase your site visibility, making it easier for potential customers to discover your business.

  • Establishing Authority and Expertise

Consistency plays a big role here; when you are consistent, you enjoy the benefits. Consistently publishing informative and insightful content within your industry helps position you as an authority. Whether you provide how-to guides or discuss trendy and relevant news, a well-crafted blog can place you in high ranks. You become an industry leader.

Blogging is a perfect opportunity to showcase your knowledge and expertise; over time, this can help you build trust within your target audience. They will naturally come to see you as someone reliable and informative.

  • Connecting with Your Audience

What better way to communicate with your audience than through blogging? With blogging, you can build a deeper connection with your target audience, even on a personal level. You can humanise your brand by sharing your values, stories, and behind-the-scenes, which is crucial in fostering a sense of loyalty among your audience. By doing so, your audience sees you for who you truly are and resonates with your values.

Also, blogging encourages interaction and feedback through comments, boosting your sales tremendously and expanding your brand. It strengthens your relationship with existing customers while also attracting new ones.

  • Driving Traffic

This is undoubtedly one of the most significant benefits of using a blog to promote your business. When you constantly update your blog, you gain visibility, and as each new blog becomes a valuable resource to your audience, search engines are more likely to rank your website higher; this brings delicious organic traffic to your site.

  • Showcasing Products and Services

Blogging allows you to highlight your products or services in a more comprehensive, compelling and creative way than traditional advertising.

You can display the unique features and benefits of your services, including your customer success stories, through frequent engaging content. You can also address all frequently asked questions. This is essential to your business growth because it helps your customers understand and appreciate the value you offer.


The power of blogging should not be underestimated in today’s digital age. The world is highly digitalised, and you have to keep up.

A well-maintained blog can enhance your online presence beyond your imagination. You do not need to rely on the rigid and slow traditional marketing or advertising process when you can make it all easy with the right tools – blogging.

Be consistent in creating and sharing valuable content, and watch your business reap the long-term benefits.

At Sabi Writers, we understand the power of words; this is why we have a team of writers waiting to help you use the right words to stand out in your industry.

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Dos and Don’ts of Dialogue Writing

Writing without knowing the basic rules can get complicated, especially in complex writing, such as stories, plays, or screenplays. To master the art of compelling writing, you must master certain important rules guiding that genre of writing; for example, there are rules guiding dialogues in fiction writing.

Effective dialogue can bring your characters to life, advance your plot, and engage your readers. Poorly crafted dialogue can hinder the flow of your narrative and make your characters flat and very unconvincing.

Most writers find it difficult to breathe life into their characters; they struggle with evoking emotions in their readers because they do not understand how to make their characters real.

So, you see why knowing the rules is crucial. This article will examine a few dos and don’ts of dialogue writing. You may feel they are minimal and overlook them, but as you read on, you’ll realise their impact on your overall story.

Dos in Dialogue Writing

The following are the necessary steps to take when writing a dialogue:

  • Make Your Dialogue Sound Natural

It is important to sound natural when writing a dialogue. What this means is you need to make your character relatable to the everyday lifestyle of an ordinary man. Although it is fictional and, thus, provides the leverage for your imaginations to run wild, there is a certain limit to it that could make your readers feel disconnected from the characters.

Your dialogues don’t need to speak in perfect sentences with impeccable grammar; people don’t always do that, do they? Real-life conversations often have interruptions, hesitations, and errors or blunders. Embrace the imperfections of human speech when writing to make your characters and their interactions real and relatable.

  • Give Your Character a Unique Voice

Each character in your story is unique, and you must ensure each uniqueness is portrayed efficiently. No two characters should sound alike. Therefore, their distinct speaking style and voice should be unique.

Before you proceed, take your time to properly consider the characters’ backgrounds, personalities, and experiences, and ensure you portray these in their dialogue adequately. This distinctiveness helps your readers differentiate each character from the others and adds depth to their narrative.

Although there is always a protagonist, that doesn’t mean they must overshadow everyone else completely. Every player is essential in the grand scheme of things.

  • Show Emotions Through Dialogue

An effective dialogue should properly convey your characters’ emotions. Aim to convey your character’s emotions without necessarily stating them in written words. You can use subtext, tone, and body language to reveal your character’s feelings.

Doing this adds depth and complexity to your characters and keeps your audience engaged. The writing rule on showing and not telling also applies in dialogue: show, don’t tell.

Don’ts in Dialogue Writing

To effectively and accurately write a dialogue, there are some things you must not do, and they are:

  •  Giving Unnecessary Information

Don’t be tempted to give too much information in your dialogue. Many writers fall into this trap. The nagging urge to give so much away thinking it makes the story more interesting. It doesn’t. Avoid using the dialogue as a tool for dumping information or backstory. Trust your readers’ intellectuality to connect the dots themselves. When giving too much, you give the thrill away.

Overloading dialogue with unnecessary details can disrupt the whole story flow as it can seem forced. The best way to reveal information to your readers is through actions, emotions, and subtle hints along the story progression.

  • Using Dialogue as a Monologue

Here is another mistake that most writers make without realising. They create a dialogue where one voice dominates the conversation. Dialogue is a two-way street. You should avoid creating scenes where one character dominates the conversation and the other merely listens.

Dialogue should be a back-and-forth engagement that reveals both characters’ thoughts, feelings, and motivations. Always ensure that your dialogue is well-balanced, builds character relationships and keeps the story moving forward.

  • Using Long Sentences

Writers often use long sentences in their dialogues, giving readers no breathing space or pleasure while reading their work. Don’t use too-long sentences in your dialogue. Instead, break down your sentences using short fragments, mirroring the exact way people talk.

If in your story, a mother is explaining to her child why they have to relocate to another city, instead of having her say, ‘Kofi, I believe that Kumasi would be a better place for us to live, and we will be able to make ends meet’, have her say, ‘Kofi, I believe that Kumasi would be a better place to live. There, we will be able to make ends meet’.


Mastering the dos and don’ts of dialogue writing takes time, but as time goes on, you will soon realise that it’s no rocket science. These rules are essential for creating engaging and believable stories that hook your audience. When writing, you should aim to be natural and give your characters a unique voice of their own.

At Sabi Writers, we are passionate about compelling storytelling, and our customers’ dreams are our priority. Our team of expert storytellers can craft compelling stories for your readers in your voice and writing style. Send us an email at