There are different reasons why people become authors, from making an impact to giving other people a voice. However, unless you want to give out all the books at no cost, you need to sell your book.
As humble as writers like to be, your book can have a wider reach only if you sell it to as many people as possible.
So, authors shouldn’t shy away from talking about book sales, and in this article, we share tips on how you can boost your book sales in 2023 and beyond.
5 Tips You Need to Boost Your Book Sales in 2023
- Make your title attention-grabbing
Sounds like something you have heard before?
Well, it’s true.
When your book has an attention-grabbing title, it is likely to sell more. Readers want relatable and interesting books. And they determine it from the title of your book. Whatever title you come up with, ensure readers will be drawn to it. Also, ensure that your book’s title isn’t misleading from the content of the book. What good will it do if you end up confusing your readers with your book title?
Another thing to note is that before readers purchase your book, they want to be sure it will be worth it. Your book title should tell them what your book is about without giving away too much.
Once you’ve come up with the title, you should do a title reveal along with the book cover, which brings us to the next tip.
- Hire a professional book cover designer
A captivating title isn’t enough to attract readers. Your book cover must be equally captivating. Ignore the saying, ‘Don’t judge a book by its cover’. Readers judge books by their titles and covers. If they are not held spellbound by your book cover, they will scroll past your book and move on to the next eye-catching one.
This is why your book can’t have a mediocre cover design. You should hire a professional designer and get a design that translates your title and the content of your book just enough to get a reader’s attention.
- Create a blog or a website
If you don’t have a blog or website as an author, you are missing out on a lot of opportunities, one of which is having a sales funnel for your book. Besides that, having an author’s blog or website gives your readers access to you, making them feel even more connected to you.
Through your blog or website, you can inform them about your writing progress, book releases, and other updates. You can also write articles regarding your book or topics and themes discussed in your book. This creates anticipation for your book (if it’s yet to be released) or just enough interest for them to buy it.
If you cannot afford to get a website, build an email list and reach your readers through email marketing.
- Give your book out for reviews
Before you launch your book, you should give some copies to beta readers, public figures, and literary critics to get reviews. If you get mostly positive reviews, you can use them to promote your book on your social media platforms or your website. Reviews create hype, and hype can sell your book.
- Launch a pre-order campaign
Creating a book launch campaign can drive massive sales for your book. You can hit various best-seller lists with this strategy. Also, a pre-order campaign helps build your reach and visibility. Get creative by posting different forms of content around the launch of your book. Show up consistently.
Above all, the quality of your writing should be your main priority. These tips will only work when your writing is good enough to keep readers going till the end and wanting more. Once that is covered, you can implement these tips and boost your book sales.