Content Marketing Trends in 2024

The history of content marketing ranges back to the 1700s. Today, it stands as a pillar of digital strategy. Content marketing has evolved significantly and continues to dominate the demanding field of marketing despite the rapid changes in trends.

The days of basic blog articles and template email blasts are long gone. They have been replaced with interactive experiences, tailored content, and storytelling to build brands and foster a deep connection with their audience. This evolution has brought about an increased demand for informative, entertaining, engaging, and inspiring content.

In 2024, five trends in content marketing can be leveraged and adopted as individuals in a growing digital world. They are:

1. Hyper-Personalisation: Hyper-personalisation is one of the biggest themes in content marketing for 2024. It is a marketing strategy that uses AI and data to produce highly customised content experiences for their target customers. The goal is to make customers feel recognised and appreciated. From creating personalised emails with subscribers’ names to product recommendations based on their browser history; there is an increase in customer satisfaction and brand integrity.

2. Immersion Content: Immersion content is an innovative trend that engages audiences in new ways with the use of technology such as Virtual Reality (VR), Augmented Reality (AR), and Interactive Multimedia. For example, an AR app can be used to try on a new hairstyle or take a virtual tour of a region before making travel plans. This trend gives life to your content and establishes a connection between the brand and its audience.

3. Video Content: In 2024, short-form videos – such as Instagram Reels and TikTok are becoming increasingly popular due to their brief but impactful message delivery. To keep up with the trend, brands are producing bite-sized content that is aesthetically pleasing and engaging. Also, companies utilise video content to establish their authority and superiority over others.

4. User-Generated Content: User-generated content (UGC) is another content marketing trend used by brands in 2024. This is when customers influence their followers’ purchasing intentions by talking about a product or service they like, whether in a video or text, and posting on their social media platforms. This strategy strengthens the brand’s sense of community and increases the brand’s product visibility.

5. Content Repurposing: Given the enormous amount of content produced, making the most of each piece is crucial. Content repurposing is the practice of reusing existing content to reach a wider audience. Examples are, converting an infographic into a presentation slide deck, a webinar into a series of social media clips, or a blog piece into a podcast episode. This expands your audience without starting from scratch.

Conclusively, adopting these content marketing trends helps you to connect deeper with your audience. Additionally, it offers you a future full of opportunities and innovation, helping you remain attuned to the evolving needs of your target audience.

If you need the perfect content marketing solution to drive your business sales, reach out to us at 

A Step-by-Step Guide to Writing and Publishing Your First Ebook

The introduction of ebooks has taken the world by storm. The two cogent reasons are its affordability and accessibility. Research shows that ebook sales generated over 1.1 billion dollars in 2021. This fact underscores the significance of digital books in a fast-evolving world. Hence, this article delves into a step-by-step guide to writing your first ebook, which is explained below:

Ideate and Brainstorm: In every process, there is an idea. This step entails ideating topics and niches in specific areas, especially for non-fiction ebooks, and developing ideas that appeal to a particular audience.

However, as you brainstorm, think outside the box. Think generally about the entire aspects of your book, starting from content to structure to tone, etc, and pen them down. You will have to ask yourself some questions like what genre is selling? What is the conversation in the world right now? What evergreen niche should I delve into?

Conduct Holistic Research: This step includes conducting holistic research that confirms the viability and the general acceptance of your proposed book. It also includes researching who your competitors are as well as your target audience. You can also research more on what you have ideated.

Leveraging major research sites like Google and Research Gate would help. Cogent questions you might want to consider in this step include, who is my target audience? What genre are they buying? Where are they buying from? What other data constitutes am I looking for?

Note Down Key Nuggets: Upon successful research, kindly note down the pointers and major topics you would like to delve into in the course of drafting your book. You must ensure that the points flow accordingly in your ebook.

Create a Detailed Outline: This step includes drafting a detailed outline, more like creating a chart that matches your content and how you want the book to flow. This encapsulates the basic things about the book and cogent areas such as agenda, roadmap, and the synthesis of how the book will flow.  

Start Writing: After going through the above steps, just write. Delve into writing and maintain a pace. Take cognisance of your tone, diction, style, and industry-appropriate standards.

Revise for Fine-Tuning: This step requires a critical review of your work. Give it a couple of weeks or even months before revising. In this stage, be sure to approach your work from an objective stance, rather than allowing your emotions to control.

Give a Professional Editor: After you are done with all of the steps mentioned above, you must hire a professional editor to proofread your work. A professional editor will improve your writing ensuring that it is clear, concise, free from grammatical and spelling errors, and easy to understand.

Open a Digital Account With a Virtual Publishing Company: After receiving your work from a professional editor, the next thing to do is open a digital account with a virtual publishing company. There are multiple virtual publishing accounts including Amazon KDP, Barnes & Noble Press, Apple, Blurb, Draft2Digital, Smashwords, BookBaby, BookShop, etc.

Before opening the account review the company’s policy and terms and conditions. For example, Amazon’s royalty on published books is 60%, while Apple’s and Barnes & Noble’s are 70% respectively

Format Your Book and Cover According to the Publishing Company’s Guidelines: This part includes formatting your book content in compliance with the publishing company’s guidelines and policy. If you don’t adhere to the publishing company’s guidelines it might affect the sales, review, and even the reading experience of the readers.

Get Your Book Published: This is the final step. Once you have carried out all the steps listed above then your book is set to be published. Do a quick review to ensure that everything is in place before going ahead to publish your ebook. Additionally, ensure you incorporate the integral aspects of a book, including, the table of contents, cover page, and a well-designed book cover.

In conclusion, writing your book can be somewhat stretchy, however, it doesn’t have to be. With the steps provided above, it can be done within a short time. Also, they will enable you to attain your writing goals efficiently. For more writing tips, click here.

How to Write FAQS for Your Blog

We live in a digital age where information is readily available at our fingertips. It is both a fast-paced world and more importantly, an impatient one. Everyone expects quick answers to their questions, and as a service provider, you want to keep up with the pace of your users. This is where Frequently Asked Questions (FAQs) come in handy.

FAQs provide valuable information to your audience and improve the user experience on your blog. Whether you are just starting or a professional blogger, having an FAQ for your blog is very important. Knowing how to craft effective FAQs can significantly enhance the readability and engagement of your content while providing answers and clarity concerning your blog to your audience.

Here are some tips to help you write compelling FAQs for your blog:

1. Know Your Audience: Before drafting your FAQs, it’s crucial to understand your target audience. What are their pain points? What questions do they commonly ask?  What questions resonate with them? When you carry out the right research on your audience and your market competition, you can tailor your FAQs to address their specific needs and concerns.

    2. Anticipate Questions: You must anticipate the questions that your audience will likely ask by putting yourself in their shoes. This will help you prepare the proper answers with valuable insights that meet their questions.  Consider the who, what, why, when, where, and how of your content to cover a wide range of inquiries.

    3. Keep it Concise: FAQs should be succinct and to the point. Avoid long-winded explanations and focus on providing clear and concise answers. Most people won’t have all the time and patience to go through all the answers. Hence, at first glance, they should get the core of the message. Use simple language that is easy to understand, especially if your audience includes individuals with varying levels of expertise on the topic.

    4. Organise by Topic: To aid clarity, both for the readability of your blog and clarity to your audience, it is advised that you organise your questions and answers in groups. Group related questions together under relevant headings or categories. This helps users quickly find the information they’re looking for and improves the overall readability of your FAQs section.

    5. Provide Accurate Information: Accuracy in your answers is immensely important for the credibility of your blog. People need to trust what you say, therefore,  ensure that your answers are accurate, up-to-date, and backed by credible sources whenever possible. Misleading or incorrect information can erode trust with your audience and damage your credibility as a blogger or company.

    6. Include Links to Additional Resources: If a question requires a more in-depth explanation or if you’ve written a blog post that elaborates on a particular topic, consider including links to these resources within your FAQs. However, you need to carry out the right research to ensure that whatever link is being provided is accurate. Adding the right links encourages further exploration of your content and keeps users engaged.

    7. Update Regularly: Just as it is advised to regularly update your blog website, it is advised to update the FAQ segment of your blog.  As new questions arise or information changes, be proactive in updating your FAQs to ensure they remain relevant and accurate. Set time aside periodically to review and revise your FAQs section accordingly.

    8. Opimise for Search Engines: Incorporate relevant keywords into your FAQs to improve their visibility in search engine results. Your keywords should be spread across the body of your blog post in the same manner as your FAQs. This can attract organic traffic to your blog and increase the likelihood of users discovering your content.

    In conclusion, your FAQs are just as important as your blog post, therefore, pay attention to it. Crafting effective FAQs for your blog posts is an essential aspect of providing value to your audience and enhancing their overall experience. By adhering to these powerful tips, you can create a comprehensive resource that keeps readers engaged and informed

    Are you in need of a blog writer who can help you craft compelling blog posts accompanied by clear and concise answers to your audience’s FAQs? Send an email to to get an expert for the job.

    5 Ways to End a Fiction Novel

    Books are the ultimate solace everyone seeks; in our quiet moments, our favourite books keep us company. We journey through a captivating novel with the intent to reach the end, but do you know what leaves the reader satisfied and with a lasting impression? The conclusion.

    As a writer, mastering how to end a story is very important to either leave your audience satisfied or eager for more.  You can do this by implementing the powerful tips this article will provide. Remember, every part of your write-up, from the prologue to the epilogue, should be worth the reader’s time.

    Now, here are five powerful ways to end your fiction novel:

    1. The Closed ending

    In this classic approach, all loose ends are neatly tied up, and the story’s primary conflicts are resolved. Characters find closure, and readers gain a sense of fulfilment as they witness the characters’ growth and the culmination of their journeys. This type of ending is common in genres like romance and contemporary fiction, where readers seek emotional resolution and closure.

    2. The  Cliffhanger

    The open-ended cliffhanger is a bold choice to leave your readers on the edge of their seats; it leaves room for interpretation. While some major plotlines may be resolved, new questions emerge, inviting readers to speculate, and imagine what might happen next. This technique is particularly effective in series or novels aiming for sequels, as it keeps readers invested in the characters and eager for more.

    3. The Bittersweet Farewell

    This ending resonates with readers on a deeper level, reminding them of the beauty and fragility of human existence; they evoke a mixture of emotions. The bittersweet farewell captures the complexities of life, acknowledging that not all endings are entirely happy or sad. Characters may achieve their goals but at a cost, or they may experience personal growth while facing loss.

    4. The Ambiguous Ending

    For readers who enjoy a touch of mystery and intrigue, the ambiguous ending provides an element of uncertainty. Instead of offering definitive answers, this ending leaves readers with more questions than they started with. It encourages readers to engage in discussions and debates, dissecting the story’s meaning and unravelling its hidden layers. While some readers may find ambiguity frustrating, others appreciate the opportunity to interpret the ending in their way.

    5. The Unexpected Twist

    Surprising readers with a clever plot twist can elevate your novel to new heights. The unexpected twist ending subverts readers’ expectations, challenging them to rethink everything they thought they knew about the story. Whether it’s a shocking revelation about a character’s true identity or a sudden reversal of fortune. A well-executed twist ending leaves a lasting impression and ensures that your novel will be remembered long after the final page is turned.

    In conclusion, the way you end your fiction novel can make or mar the overall reading experience. Therefore, using the above tips can leave your readers satisfied, intrigued, and eagerly anticipating your next literary masterpiece.

    At Sabi Writers, writing is our expertise. Send us an email today via to get started now!

    4 Things That Shouldn’t Be Found in Your Book

    When writing a book, writing compelling content is crucial for one’s success. It takes a great amount of strategy and skill to gain visibility in today’s highly digital era, but some writers have unravelled the code and are thriving in their careers. However, not all words are created equal, and certain elements can undermine the quality of your work.

    So, what are these successful writers doing right? To flip the question, what are you doing wrong that limits your writing career?

    We will explore four things that shouldn’t be found in your book. Steering clear of these pitfalls will enhance the overall reading experience of your readers and contribute to the success of your literary endeavour.

    1. Excessive Jargon

    Readers come from diverse backgrounds, and not everyone is familiar with industry-specific jargon. While it’s essential to demonstrate expertise in your subject matter, bombarding your book with excessive jargon can alienate potential readers. Strive for clarity and balance. Also, explain complex concepts in a way that is accessible to a broader audience without compromising the depth of your content.

    2. Redundant Content

    Your readers’ time is precious, so make every word count. Avoid unnecessary repetition of information or ideas in your book; it can lead to reader frustration and a loss of interest. Also, prioritise quality over quantity. Most times we get stuck between offering quantity to the readers instead of offering quality, this makes you opt for word fillers. However, engaging and concise writing will keep your audience hooked from start to finish.

    3. Inconsistent Tone and Style

    Establishing a consistent tone and style is essential for maintaining a cohesive reading experience. Abrupt shifts in tone or style can confuse readers, disrupting the flow of your narrative. If you are writing in a formal, conversational, or somewhere-in-between style, maintain a uniform approach throughout your book. A cohesive voice will create a more immersive and enjoyable reading journey for your audience.

    4. Unresolved Plot Holes

    For fiction writers, unresolved plot holes can be a significant deterrent for readers. It could be a mystery left unsolved or a character’s unexplained actions, these gaps can leave your audience feeling unsatisfied.

    To tackle this, thoroughly review your manuscript to identify and address any unresolved plot points. Providing closure and tying up loose ends will leave a lasting impression on your readers. Don’t leave your readers hanging without providing the overall narrative of your work. In conclusion, it is important to note that crafting a successful book requires careful consideration of the content within. Therefore, steer clear of these four common pitfalls.

    Remember, the key to a memorable book lies not only in what you include but also in what you choose to leave out. This is why it is important to partner with experts to write compelling and captivating content that resonates with your readers. To get started, send an email to and let us help you create masterpieces.